DRTV & Direct Response

Innotrac provides fulfillment and Customer Care services for short form and long form DRTV and Direct Response marketers. Our investment in automation and technology allows us to support high volume programs and promotional peaks. We fulfill millions of one-shot and continuity shipments annually.

• Our systems integrate with 3rd party telemarketing providers
• Multi-facility fulfillment solutions reduce product transit time and freight costs
  • Improves customer loyalty and lifetime value
  • Lowers return rate resulting from buyer’s remorse
  • Reduces order tracking calls
• Kitting services allow us to assemble multiple product variations based on your offers
  • Pre-kitting
  • Assembly
  • Kitting at build-out
• Multiple payment options types are available
  • One pay and multi-pay orders
  • Installment billing
• Flexible continuity programs help keep customers in the program
  • Continuity release date options
  • Skip a shipment
  • Change address
  • Payment method update
• Customer Care supports the program after the initial sale
  • Up-sell, cross-sell and save-the-sale
  • Scripting to generate revenue from customer service calls
  • Call disposition and IVR
• Returns Management programs mitigate the financial impact of product returns
• Program and product life cycles are supported through retail distribution services
• Comprehensive reporting tools provide you with the information you need to manage your program daily